Qualitative research methods are valued for their interpretative and explanatory potential. Qualitative research can be used to explore and understand complex human behaviours, their causes, contexts and impacts. This evidence is necessary for designing and targeting interventions to achieve change. They provide the best opportunity for exploring how and why particular strategies or approaches may or may not work in any given context.
Our team has decades of experience conducting in-depth qualitative research studies. Our study designs seek to combine insights provided by traditional qualitative research methods, such as semi-structured interviews, and focus group discussions, with the more in-depth contextual insights that can be gathered from more innovative forms of participatory research, such as participant learning in action techniques.